14 oz., Berlin14 oz., the leading Denim- and Urbanwear store from Cologne, is celebrating its relaunch in Berlin on July 17th, 2008, the eve of Fashion Week Berlin. Located in Berlin-Mitte, the city’s thriving fashion district, 14 oz. offers its customers a one-of-a-kind brand portfolio combined with an overall shopping experience and evokes an atmosphere of comfort and appreciation. The selected brands of 14 oz. stand out due to their quality and authenticity and support an individual style. This is why the portfolio incorporates democratic brands as well as those in the higher price segment. The main segment is Denim, it includes brands like Atelier LaDurance, Earnest Sewn, Gilded Age, G-Star, Kohzo, Levi‘s Vintage, Nudie Jeans and PRPS. Other sectors are Menswear, Ladies Fashion, Outerwear, Shoes and Sneakers, as well as Accessories. In the process of brand selection, strict attention has been paid to the quality and authenticity of the brands: only high-quality, eco-conscious and genuine brands with a strong profile and a philosophy behind their products were selected for 14 oz. A highlight of the men’s segment is the collection of Nigel Cabourn, which is based on authentic, functional clothing. The women’s collection is rather classic-couture, with brands like Alice San Diego, Cacharel, Parkvogel or Paul & Joe Sister. The shoe selection spans from sneakers to classic leather shoes, such as by n.d.c. made by hand, Red Wing Shoes and Alden (from February 2009). „We offer a timeless wardrobe at 14 oz.“, says Karl-Heinz Müller, Managing Director.
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